Key points of the project
|Objective||Audio and visual tourist information|
|Installations||3 image screens|
|Operating hours||8 hours per day (10:00 until 18:00)|
|System||OnSite Suite Light|
|Users||Passengers, primarily tourists|
|Sector||Public transport, tourist routes|
You can travel down the avenues of Vienna and learn a lot about the city at the same time in the Vienna Ring Tram. Several majestic buildings lie along Vienna's circular tram route, including the Parliament, University, Stock Exchange, City Hall, State Opera and Hofburg Palace. In addition to these, there are many prestigious palaces built around the turn of the century to be seen.
The tram is painted a bright, sunny yellow colour. This makes it easily distinguishable for tourists and from other trams in the city.
During the 30-minute journey along Vienna's Ringstrasse, tourists take in the history of the boulevard and its magnificent buildings.
Using headphones and monitors, guests can discover a lot about these attractions. As well as German, English, French, Spanish, Italian, Russian and Japanese, commentary is available in Viennese. Explanations are given in the city's dialect by the famous Austrian actor Karl Merkatz. What is more, there is a special version for kids provided by Erich Schleyer.
The Vienna Ring Tram allows access to all sight and attractions at thirteen stops between 10:00 and 18:00. Passengers can simply hop on and hop off the tram, but a special ticket is required. Vienna Ring Trams stops are easily identifiable by their yellow signs.
Multilingual audio selection
Our solution for the Vienna Ring Tram was implemented using the Digital Media Planner and special digital hardware.
The Ring Tram ranks as a tourist attraction. In the summer months, this extraordinary tram along with the bike, such as the Vienna City Bike, is the only tranquil way to admire all the attractions on the route. Together with the integrated video, the audio playback is yet another highlight.